Almonds, #1 Nut Across the Snacks, Bars, Dairy and Cereal Categories in Europe

According to data from Innova Market Insights’ Global New Product Introductions report, almonds have maintained their top spot as the most used nut in product introductions across Europe in 2021 for the seventh year running. Europe is leading the globe for new almond products, with over 5,500 introduced, accounting for 46% of global almond introductions.

Six European countries make up the top ten countries for almond introductions with Germany, France and the UK leading the European markets.

Almonds are the leading nut for vegan and plant-based claims across Europe and globally they lead by a large margin when compared to other nuts. Vegan is the top health message on almond introductions in Germany (29.8%) and the second most prevalent in the UK (35.2%). 

In Europe, almonds are the number one nut across the snacks, bars, dairy and cereal categories thanks to both their versatility and health credentials. Notably, almonds were the number one nut in dairy across all global regions by a wide margin and in Europe have experienced 7% growth versus 2020. Bakery is the leading category for new product introductions with almonds in the UK, France and Italy, whilst confectionery is the leading category for almond introductions in Germany. Although heritage and tradition continue to play a key role in the use of almonds, more and more their versatility and extensive portfolio of formats – coupled with their health benefits – means manufacturers turn to them to formulate across multiple categories.

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