Cookie Sales Worldwide Surpassed the USD10bn Benchmark 

According to IRI, a Chicago-based market research company, global ales in the cookie category were USD10.8bn in the year leading up to August 7—a 9.4% increase from the same period a year ago, reports

Nabisco leads the category with sales of USD3.5bn, up 3.4% from the year-ago period, but private label cookie sales totalled USD890m, an increase of nearly 15% from previous year.

European-inspired cookie creators Pepperidge Farm also accounted for USD531m in sales, a 3.8% increase. Mondelez International’s more savory belVita cookies brought in USD426m in annual sales, according to IRI.  (In August, belVita was ranked as the fastest growing brand globally in Brand Finance’s “Food & Drink 2022” report.)

The Voortman Brand, a sugar-free cookie giant that was reportedly purchased in 2020 by Hostess Brands, also saw a 24% sales jump to USD176m in the same period.

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