European Bakery Market to Reach USD 257.8bn Revenue by 2021

The rise in disposable incomes and increase in health concerns are driving the European bakery market. It is estimated to reach USD257.8bn by 2021, according to the report “European Bakery Market: By Type (Baked Goods, Breakfast Cereals); By Distribution Channel (Retail, Artisan Bakers, Catering) & By Geography – Forecast (2016-2021)”, published by IndustryARC.

The bakery market in Europe is a mature sector and has undergone significant changes as a result of increasing health concerns, rising disposable income and high demand for convenient food products, according to the analysts. Apart from convenience, consumers in Europe look for instant and nutritious food products.

The most consumed bakery products in Europe include biscuits and breads, while demand for other bakery items such as cakes, pastries, and cookies is also increasing. Various trends such as gluten-free, wholegrain, ancient grain and additive-free bakery products are observed in the European bakery market, according to the report findings. In the European bakery market, breads and rolls have dominated the baked goods segment. The market for pizzas has the highest potential of growth due to a high demand for frozen as well as chilled pizzas.

The key players in this market are Nestle (Switzerland), Yildiz Holding (Turkey), Warburtons (U.K.), Barilla Holding SPA (Italy) and Kronenbrot (Germany).