• The complementary assets and combined expertise between the two companies, specializing in bakery ingredients, will… https://t.co/Q3KymQ4fgH
  • The investment will make Chicago home to the company’s largest innovation hub in the world, creating a workplace th… https://t.co/2jPQYUxpP4
  • The planned separations will result in a Global Snacking Co. that is expected to enhance its leadership position in… https://t.co/ggEaRVCErQ
  • The acquisition of leading on-trend brands CLIF, LUNA and CLIF Kid expands Mondelēz International’s global snack ba… https://t.co/Ya8gVCiILj
  • For wet doughs, experts recommend to use twin twist mixers. Because of the two tools, more energy is transferred an… https://t.co/t6ZZqiL1sj
  • Mars announced a brand-new flavor for its TWIX brand: Cookie Dough. The new flavor pairs the classic TWIX cookie ba… https://t.co/KLMINJ7pl4
  • Also known as Khoubz, the Arabic word for bread, the KaterBake Lebanese flatbreads are extremely versatile and more… https://t.co/QQj4TwXX0t
  • The pandemic drove a shift towards an increased desire to connect with nature and this, combined with the realizati… https://t.co/26lvQDC6AH
  • Magic Spoon announced a USD85m Series B fundraise led by HighPost Capital, a leading private investment firm focuse… https://t.co/5Bde4a01SW
  • AAK Foodservice has acquired plant-based butter brand ForA. Formulated with cocoa butter, coconut oil and coconut c… https://t.co/An2s29ocXv
  • Javier Echevarria has been named VP and chief procurement officer at Ingredion, Inc. In his new role, he will have… https://t.co/nZwl47uceE
  • Tate & Lyle, a leading global provider of food and beverage ingredients and solutions, announces that it has today… https://t.co/x2s5EAY6wH
  • Ferrero North America, part of the global confectionery company Ferrero Group, announced plans to invest up to USD2… https://t.co/VGy0NwSkOu
  • Russia’s invasion of Ukraine in February generated a domino effect on the supply chain of the baking industry. The… https://t.co/hS6TNVFOQ7
  • Mondelez is debuting a collaboration of its Ritz cracker and Oreo cookie brands for a limited time. The new sandwic… https://t.co/pPq1ZcuPgT
  • Bridor has expanded its range with the launch of its new Mini Filled Croissants in four new flavors. Bridor’s Mini… https://t.co/26jaXSPoge
  • Mondelez has launched a new pilot program in the UK featuring QR codes that provide consumers information on the co… https://t.co/9YYGxK7dkX
  • The Barry Callebaut Group has officially inaugurated its Chocolate Academy Center in Casablanca, Morocco. Professio… https://t.co/vWMe75daja
  • The AB Mauri Executive board, the strategic and planning arm of the business in UK and Ireland, announces four new… https://t.co/Kk81QnLEFP
  • The AB Mauri Executive board, the strategic and planning arm of the business in UK and Ireland, announces four new… https://t.co/G8xJZIJN5w

Flexitarians Have More Influence than Vegans, BENEO Study Finds

Flexitarians are influencing demand for plant-based foods and are the most important target group for manufacturers of plant-based products, according to new research from Beneo.

The survey was conducted by Belgium-based market research agency Insites Consulting and it asked nearly 12,000 consumers in 10 countries. One key finding is that one-in-four called themselves flexitarians while only even percent identified as vegan, vegetarian or pescatarian. 

The flexitarian diet is essentially a flexible alternative to being a vegetarian. So you’re still focusing on fruits, veggies, whole grains, legumes and nuts, but you occasionally still enjoy meat. Approximately half of flexitarians already purchase plant-based meat and dairy alternatives, with a third also buying plant-based sweets like chocolate.

Sustainability, transparency, health and “exciting new food experiences” are areas of focus for flexitarians, according to the research. Eighty-four percent are concerned about climate change and 86% want to know how their food is made. Six-in-ten consider product quality and traceability when shopping. Approximately 70% pay attention to label information and nutritional claims, and half aspire to keep up with new food trends.

“Flexitarians are the driving force within the plant-based segment, and they are also a sophisticated target group,” said Myriam Snaet, head of market intelligence and consumer insights at Beneo. “They are looking for a convenient way to include innovative and adventurous taste experiences in their daily diet and aren’t willing to compromise on enjoyment.”

Beneo offers a range of plant-based ingredients, including carbohydrates from sugar beet, prebiotic chicory root fiber, plant-based proteins and specialty ingredients from rice.

You might also like

Newsletter

Subscribe to our FREE NEWSLETTER and stay updated SUBSCRIBE

Privacy Preference Center

Strictly Necessary

These cookies are essential for websites built on Wordpress to perform their basic functions. These include those required to allow registered users to authenticate and perform account related functions.

wordpress_test_cookie, wordpress_{hash}, wordpress_logged_in_{hash}, wp-settings-{user_id}, wp_sharing_{id},gdpr[allowed_cookies],gdpr[consent_types]
_unam, _ga, _gid
OAID
__cfduid

Close your account?

Your account will be closed and all data will be permanently deleted and cannot be recovered. Are you sure?