Mintel: Bakery Trends in Australia, New Zealand and China
New ways in which to live healthier are important concerns in Australia and New Zealand, while wearable technology becomes mainstream, reshaping the world of retail in China. These are among the primary trends for 2015, according to recent predictions by Mintel.
In 2014, we saw health becoming increasingly important in Australia and New Zealand (ANZ), with consumers seeking out new ways of living healthier – a trend that is set to become even more important in 2015, as shown by Mintel’s report, “Consumer trends 2015:
Australia and New Zealand”. Information and public health campaigns drawn up by governments about the importance of a healthy diet and exercise regime, along with personalities in mainstream and social media talking about these issues, is giving rise to sub-groups of people subscribing to new lifestyles and diets.
The Paleo, Vegan, Organic, Raw, Dukin and Atkins diets are all extremely popular, with people citing a number of different reasons for
adopting these eating regimes. Every month or so, there seems to be a new “superfood” to end all superfoods and consumers are buying them in droves, leading to global shortages of certain foods that include kale and quinoa. In 2015, consumers will increasingly seek out natural options and local, seasonal produce will only become more popular.
Pull-put:
- Consumers are less trusting of big businesses and need to be assured that they are not being misled about material sourcing or production processes.
- Australians are buying 30 per cent more organic confectionary and snacks than two years ago, making the organic sector one of the top five industries in Australia.
- Among Chinese adults, 75 per cent feel that online shopping will eventually replace brick-and-mortar stores.
You can read more on bakery trends in the last issue of our print magazine Asia Pacific Baker.