Portion Control Drives Muffin Consumption

The global muffins market is expected to grow at a CAGR of 3.64% during the period 2017-2021, according to the report “Global Muffins Market 2017-2021”, recently published by Research and Markets.

One of the major drivers for this market is the growing demand for portion-snacking products, the report says. The rising demand for muffins recently can be attributed to the rise in demand for portion-snacking products.
With the increasing focus on health, people now have these high-calorie products in controlled portions and sizes to maintain their calorie intake. Consumers are now experimenting with new flavors but at the same time, they are focusing on health-related aspects of what they consume. Portion-controlled food not only allows them to have whatever they want but also keeps a check on what they consume. This consumer behavior has started a trend in the bakery and confectionery industry.

Among the key vendors of muffins worldwide, the report mentions companies including BAB, Bruegger’s Enterprise, Einstein Noah Restaurant Group, Grupo Bimbo or George Weston Foods.