Puratos Canada Reveals Nine Trends to Shape the Taste of Tomorrow

Belgium-based brand Puratos has released select data from their 2019 Taste Tomorrow study. Taste Tomorrow is the world’s largest independent bakery, patisserie and chocolate consumer survey.

“As leaders in innovation, Taste Tomorrow has become a key factor in our decision-making as a business and also in being at the forefront of this industry. Exclusively available to Puratos customers, insights from the full Taste Tomorrow research gives a head-start within R&D departments, product development planning and marketing,” says Liesbet Vandepoel director of marketing for Puratos Canada.

The study offers a Foodstep into the future by tracking the evolution of trends and unveiling new ones. The top nine trends within the North American region include:

* Taste above all

* A healthier future

* Freshness defines the quality perception

* Consumers crave for craft

* Ethical food choices shape our future

* Clear labels provide transparency

* Ultimate convenience

* Next level experience

* Hyper-personalization

Canadians highly value the quality of ingredients and the authenticity of recipes and packaging – food with a real, human touch. 62% of Canadian consumers are willing to pay more for artisan, handcrafted products.

The report also states that 77% of Canadians are drawn to traditional flavors while 55% want to try exotic new global flavors.

Consumers seek greater transparency and increasingly consult packaging labels to have a more informed choice of consumption. 65% of Canadian consumers read ingredient lists and nutrition labels.

The perception of freshness is based on the manufacturing date for 72% of Canadian consumers followed by the smell at 58%.

The 2019 Taste Tomorrow study is the third of its kind, with events taking place in Asia, Europe, North & South America. The study is conducted once every three years on a global scale. The results provide Puratos with in-depth insights into global and local consumer behavior while identifying future trends into bakery, patisserie, pastry, and chocolate.

For this year’s study, 17,000 consumers in 40 countries were surveyed. The survey also included interviewing 80 foodies in 8 trend-setting cities and conducting additional interviews with both customers and industry experts.

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