Top Three Trends Advancing U.S. Frozen Bakery Market Size Through 2024

The U.S. frozen bakery market is anticipated to witness significant growth over the coming years primarily due to the region’s swiftly growing hotel industry. Large scale restaurants and hotels prefer frozen doughs for cooking since it can conveniently help meet the demand for desired bakery items and food products.

Increasing popularity of convenience food across the U.S. would foster the market size through the forthcoming years. Based on the aforementioned factors, Global Market Insights, Inc., estimates the U.S. frozen bakery market is likely to surpass a valuation of USD9.3bn through 2024. However, inadequate freezing process could damage the food structure, impacting product adoption and market growth.

Mentioned below are the top 3 trends fueling the frozen bakery market of U.S, according to Global Market Insights:

• Growing popularity of ready to bake products

Ready to bake products are among the fastest growing segments in frozen bakery industry. Shifting customer preference to consume convenience food products has expediated product demand. Frozen bakery products exhibit longer shelf life and can effectively preserve taste. Ready to bake food items provide commercial advantages of fresh baked foods along with lesser operational expenses. These products also enable outlets to provide a diverse range of quality bakery products with minimum labor requirement.

• Rise in demand for bread across U.S.

Bread is a staple food item in the U.S. and has found numerous applications in various food products. In 2017, the bread recipe segment held for the largest share in U.S. frozen bakery market. The segment is projected to foresee highest CAGR over the coming years owing to growing demand. Fast-food chains are increasingly relying on bread as to consumers changing lifestyle and eating habits. Bread is a fundamental part of several bakery products, and is expected to drive U.S. frozen bakery market share through 2024.

• New supermarkets and hypermarkets 

Hypermarkets and supermarkets end-user segment accounted for the highest industry share in 2017 and is likely to stay at the forefront over the coming years owing to growing urban population in the U.S. Apart from hypermarkets and supermarkets, the HORECA (Hotel, Restaurant and Cafe) end-user segment might witness significant growth in the coming years due to the fast-paced life of the local population.

Companies operating in the frozen bakery sector are implementing various business strategies like acquisitions and fundraisers to gain an edge over other industry participants. In February 2020, Chicago-based Sara Lee Frozen bakery acquired Cyrus O’Leary’s Pies to expand its footprint. Meanwhile, players like Flowers Foods, Grupo Bimbo, New York Dough Co., Custom Foods, Pepperidge Farm Incorporated, Inc., Tasty Breads International, Gonnella Baking Company, Deiorios, Guttenplan’s Frozen Dough, Inc., Tyson Foods, and Clabber Girl Corporation among others are dominating the U.S. frozen bakery market.