• The complementary assets and combined expertise between the two companies, specializing in bakery ingredients, will… https://t.co/Q3KymQ4fgH
  • The investment will make Chicago home to the company’s largest innovation hub in the world, creating a workplace th… https://t.co/2jPQYUxpP4
  • The planned separations will result in a Global Snacking Co. that is expected to enhance its leadership position in… https://t.co/ggEaRVCErQ
  • The acquisition of leading on-trend brands CLIF, LUNA and CLIF Kid expands Mondelēz International’s global snack ba… https://t.co/Ya8gVCiILj
  • For wet doughs, experts recommend to use twin twist mixers. Because of the two tools, more energy is transferred an… https://t.co/t6ZZqiL1sj
  • Mars announced a brand-new flavor for its TWIX brand: Cookie Dough. The new flavor pairs the classic TWIX cookie ba… https://t.co/KLMINJ7pl4
  • Also known as Khoubz, the Arabic word for bread, the KaterBake Lebanese flatbreads are extremely versatile and more… https://t.co/QQj4TwXX0t
  • The pandemic drove a shift towards an increased desire to connect with nature and this, combined with the realizati… https://t.co/26lvQDC6AH
  • Magic Spoon announced a USD85m Series B fundraise led by HighPost Capital, a leading private investment firm focuse… https://t.co/5Bde4a01SW
  • AAK Foodservice has acquired plant-based butter brand ForA. Formulated with cocoa butter, coconut oil and coconut c… https://t.co/An2s29ocXv
  • Javier Echevarria has been named VP and chief procurement officer at Ingredion, Inc. In his new role, he will have… https://t.co/nZwl47uceE
  • Tate & Lyle, a leading global provider of food and beverage ingredients and solutions, announces that it has today… https://t.co/x2s5EAY6wH
  • Ferrero North America, part of the global confectionery company Ferrero Group, announced plans to invest up to USD2… https://t.co/VGy0NwSkOu
  • Russia’s invasion of Ukraine in February generated a domino effect on the supply chain of the baking industry. The… https://t.co/hS6TNVFOQ7
  • Mondelez is debuting a collaboration of its Ritz cracker and Oreo cookie brands for a limited time. The new sandwic… https://t.co/pPq1ZcuPgT
  • Bridor has expanded its range with the launch of its new Mini Filled Croissants in four new flavors. Bridor’s Mini… https://t.co/26jaXSPoge
  • Mondelez has launched a new pilot program in the UK featuring QR codes that provide consumers information on the co… https://t.co/9YYGxK7dkX
  • The Barry Callebaut Group has officially inaugurated its Chocolate Academy Center in Casablanca, Morocco. Professio… https://t.co/vWMe75daja
  • The AB Mauri Executive board, the strategic and planning arm of the business in UK and Ireland, announces four new… https://t.co/Kk81QnLEFP
  • The AB Mauri Executive board, the strategic and planning arm of the business in UK and Ireland, announces four new… https://t.co/G8xJZIJN5w

Puratos Launches Augmented Reality Customer Support Tool

The Puratos Group unveiled a revolutionary remote customer support tool, the Digital AdvisAR. The app instantly connects bakers, patissiers and chocolatiers to Puratos experts via augmented reality (AR) to help with trouble-shooting and problem solving.

Digital AdvisAR is a fast, user-friendly and sustainable solution for all customers – artisan, industrial and in-store bakeries – seeking immediate expert advice on recipe, technical and quality challenges.

The launch of Digital AdvisAR is in addition to Puratos’ technical support offering and plays an important role in the company’s digitalization strategy.

With 600 technical experts located across 71 countries worldwide, Puratos has an exceptional in-person technical customer support offering. However, the need for new ways to support customers rose rapidly up the agenda when lockdowns worldwide put a stop on most travel.

“Although many businesses have initiated digitalization strategies in response to the pandemic, this idea began before that, back in November 2019,” states Christophe Surdiacourt, Group Customer Technical Support Director, Puratos. “It was inspired by a Harvard Business Review article advocating the use of AR strategy in many more types of business because of its benefits for customer interaction. As digitalization is already a core part of our growth strategy at Puratos, we were excited to explore the opportunity and develop an app that could align with our customers’ needs for speed, quality and efficiency. We’re thrilled that we can now respond so fast to guide and support them through their challenges, wherever they are.”

Digital AdvisAR can be downloaded from customers’ usual app stores. When help is needed, as long as they have an internet connection, they contact the Puratos team through the app. Using a link they quickly receive, they are connected with an expert and receive AR support within minutes. Puratos’ technical advisor can see what the customer is seeing through their device, discuss it, draw on screen and visually demonstrate where the problem is and how to resolve it in a timely manner. When required, additional Puratos colleagues can also join, such as experts in a particular application. Enhanced technical support, with Microso‑ ’s HoloLens, is also available.

Customers will continue to receive in-person visits from technical advisors if issues cannot be resolved virtually.

Digital AdvisAR was tested in several countries during the pandemic and will be launched first in Austria, Brazil, France, Italy, Turkey and the USA. The app is available in the user’s language and features universally user-friendly icons to navigate. Puratos plans to extend this revolutionary support tool to all other countries of operation to ensure that all customers are fully supported in the most efficient way possible.

Commenting on the launch, Surdiacourt continues: “Today’s bakers, patissiers and chocolatiers are exceptionally skilled, but even the most experienced may occasionally encounter technical problems that could impact business. With the increasing digitalization of our technical service, customers will now have the option of first receiving virtual support with more flexibility and without the need to wait for an expert to arrive. This is more than an investment for Puratos, and we can’t wait for our customers to benefit from this new tool.”

You might also like

Newsletter

Subscribe to our FREE NEWSLETTER and stay updated SUBSCRIBE

Privacy Preference Center

Strictly Necessary

These cookies are essential for websites built on Wordpress to perform their basic functions. These include those required to allow registered users to authenticate and perform account related functions.

wordpress_test_cookie, wordpress_{hash}, wordpress_logged_in_{hash}, wp-settings-{user_id}, wp_sharing_{id},gdpr[allowed_cookies],gdpr[consent_types]
_unam, _ga, _gid
OAID
__cfduid

Close your account?

Your account will be closed and all data will be permanently deleted and cannot be recovered. Are you sure?