The baking and toy giants recently unveiled the venture, which has been named the BettyLab. It is focused on “culinary science and personal expression,” according to a press release quoted by Fox Business.
When families visit the BettyLab, they get access to baking tutorials with a STEM (science, technology, engineering, and math, including computer science) twist. Each recipe will delve into the chemistry behind the baked item. Examples of recipes that will be covered include rock candy, ice cream in a bag, s’more cake that is made in a slow cooker and soda pop cupcakes.
“We believe the kitchen is more than a room and baking is just the beginning,” said Betty Crocker Brand Experience Manager Stephanie Lensing, in a statement. “We created BettyLab so that every ‘Betty’ can use their kitchen and the resources they have to unlock new possibilities and potential.”
The BettyLab is a part of the Barbie Dream Gap Project, which is targeted towards young girls. According to the initiative, girls around the age of five reportedly start developing “self-limiting beliefs” that make them “think they’re not as smart and capable as boys.” The Barbie Dream Gap Project is meant to address this problem by providing resources and support to help girls pursue their dreams. And this year, Betty Crocker is donating USD100,000 to the global initiative, so girls can explore STEM through baking and culinary science.