Built Expands Protein-pack Snack Collection
Snack producer Built launched three new healthy indulgent product innovations – BUILT Bites, BUILT Balls and BUILT Krispy. Dedicated to providing high-quality protein that helps consumers achieve their nutritional goals, these new snackable varieties combine BUILT protein, good taste, and balanced macros with a playful experience across texture, flavor, consistency, size, and shape.
Each product is formulated with rich protein and it provides consumers the nutrients needed to thrive. The company claims that the benefits of protein include building and repairing muscle tissue, promoting smoother skin and silkier hair, and improving gut health.
“Here at BUILT, we know that protein is one of the most important building blocks of life making up who we are, and therefore we are always thinking of new, creative ways to help consumers integrate BUILT Protein into their daily lives,” said Jim Lucero, CMO of BUILT. “2023 is BUILT’s biggest year yet. From availability expansion to creative additions to our product lineup, we’ll be offering consumers tons of new ways to enjoy BUILT Protein and we’re thrilled to bring our loyal brand fans and new customers along on this journey with us.”
The newly launched formats include:
BUILT Bites: Featuring a complete protein blend of whey and collagen, this bite-sized version of the popular BUILT Puffs has a fluffy, cloud-like texture at the core with a decadent chocolate dipped exterior. Available in fan-favorite flavors like Brownie Batter, Churro, Cookies & Cream, and Mint Brownie, this perfect on-the-go snack packs 8 grams of protein in each delectable bite.
BUILT Balls: Reshaping the protein game, these portable snacks offer a balance of whey and collagen protein in a ball format with a brownie-like texture and soft, cream-filled center. Kicking off with a Peanut Butter flavor, BUILT Balls are a convenient and tasty option to maintain a healthy macro profile, especially for those “on-the-go” moments.
BUILT Krispy: Leveraging BUILT’s optimized protein formula, this crispy concoction of high-quality protein sources like hydrolyzed collagen and whey protein isolate offers 20 grams of protein in two rich flavors, Peanut Butter Chocolate and Mint Chocolate, with a texture reminiscent of a classic candy treat.
BUILT Bites, BUILT Balls and BUILT Krispy are all now available for purchase on built.com.