Davina Steel Launches Kits Into Waitrose

Davina Steel has recently secured an important deal to supply supermarket chain Waitrose accross the UK.

Starting May 11, two of Davina Steel’s gluten-free baking kits, Pizza Mix and Garlic & Rosemary Focaccia, will be available in 157 Waitrose stores in the UK.

“This is a huge achievement for us as a brand,” explains co-founder, Davina Steel. “Since gaining Salsa accreditation at the end of last year, we’ve had the opportunity to approach more of the bigger retailers with our range of baking kits. Making gluten-free bakes is particularly challenging and we’re seeing a growing demand for our kits which provide a simple baking solution for those who want to bake something fresh at home with minimal fuss. We hope that Waitrose customers enjoy our kits,” adds Steel.

Davina Steel launched its range of six gluten-free baking kits in 2018 and has since secured deals with The Co-Op, Ocado and Sainsbury’s. Made using natural ingredients only, free from 13 known allergens, the Baking Kits are the perfect way to enjoy delicious, wholesome, homemade bakes for those who are short on time, but don’t want to compromise on taste. Each kit boasts a two-year shelf life and eye-catching packaging.

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