DuPont Nutrition & Health sets a new direction for India’s flat bread market by launching a range of rotis in a packaged format.
The concept targets consumers who are turning from traditional homemade rotis and demanding a semi-cooked or ready-to-eat format with home cooked freshness and taste, the company explains in a press release.
“Indian flat bread, popularly known as roti is an integral part of the Indian diet. A majority of them are made at home with a very limited shelf-life. But in this fast paced world and changing consumer trends, there is an increased need to change the way rotis are made. At DuPont Nutrition & Health we have put in years of research to develop products that will transform the way rotis are produced, consumed and distributed,” commented Parth Patel, business head, South Asia, DuPont Nutrition & Health.