Entenmann’s Rebrands Mini Cakes, Adds Two New Flavors
Bimbo Bakeries USA has refreshed its Entenmann’s snack cake line with a new name, new look, and two new flavors. Formerly known as Baker’s Delights, the lineup has been rebranded as Entenmann’s Mini Snack Cakes.
Along with the name change, the relaunch includes updated packaging featuring bolder graphics and a prominent “E” to give the brand a more modern feel and make the Entenmann’s logo stand out. The Horsham, Pa.-based company, part of Grupo Bimbo, says the redesign is aimed at younger consumers.
The brand is also expanding its lineup with two new additions:
-
Mini Iced Chocolate Chip Snack Cakes – yellow cake with chocolate chips, topped with white icing and chocolate sprinkles
-
Mini Iced Party Snack Cakes – yellow cake topped with white icing and rainbow sprinkles
Each box contains six individually wrapped cakes, available now at most major retailers nationwide. The suggested retail price is USD5.29.
“Snackers crave convenience and variety, and our Mini Snack Cakes rebrand delivers both,” said Richard Link, senior director of marketing for Entenmann’s. “We’re celebrating by launching two new flavors with delicious icing, colorful sprinkles and a fresh new look, bringing more excitement to snack time.”
The updated line also includes existing favorites like Mini Pound Snack Cakes, Mini Crumb Snack Cakes, and Mini Snack Pies.