Finsbury Food Group Partners with Gin Brand Gordon’s

Finsbury Food Group’s partnership with global drinks giant Diageo continues to grow as the UK cake manufacturer announces a new collaboration with famous gin brand Gordon’s.

Tapping into the ongoing success of the gin market, Finsbury has partnered with Gordon’s to launch one of the brand’s signature distilled gins in cake form. The result is the new Gordon’s Premium Pink Cake, available in ASDA supermarkets across the UK.

The Gordon’s Premium Pink cake is layered with pink and white sponge with raspberry jam. It is finished with a contemporary pearlescent ombre effect, topped with Gordon’s Premium Pink flavored frosting, edible sugar pearls and dried raspberries.

Finsbury has worked in close partnership with brand owner Diageo since 2018, when it introduced the first range of adult-only cakes with Baileys. The Baileys range has listings in all major supermarkets, having since expanded to feature products such as the Chocolate Treat Blondie Bars, Salted Caramel Cupcakes, Chocolate Yule Log and two celebration cake variants: Strawberries & Cream and Chocolate Marble.

Emma Hamilton, brand manager for Finsbury Food Group, said: “We’ve worked with Diageo for many years and have seen huge success when we’ve previously married together their well-loved drinks with our expertise in crafting beautiful cakes. At Finsbury we are always looking for ways to bring innovation into the cake category, and excite the public with the launch of new products that they’ve never seen before.”

Declan Hassett, senior licensing manager at Diageo, added: “At Gordon’s we work hard to challenge the industry, stay ahead of the curve and set the trends when it comes to our special Distilled Collection. We invest heavily in product innovation and following the hugely successful launch of our Premium Pink Gin in 2017, we wanted to create something really different and special for our customers. There was no better choice than partnering with Finsbury to make our cake dreams a reality.”

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