FitJoy Launches Gluten-Free, Grain-Free Line of Crackers

FitJoy, a snacking brand on a mission to create high-quality, flavorful snacks that are grain- and gluten-free, launched its newest product line, the grain-free cracker round set to sit on shelf and compete with Ritz and other leading traditional cracker brands.

Following its launch in 2019 of its flavorful bold-yet-nutritional pretzels, FitJoy is introducing now a new innovation line, beginning with three cracker flavors: Classic, White Cheddar, and Pepper Jack Cheese. FitJoy’s products are Allergen-Friendly, Gluten-Free Certified, Grain-Free, Non-GMO Certified, Dairy Free, and Nut-Free.

“We’re on a mission to bring excitement back to your pantry with nostalgic, flavorful snacks made better,”  says Founding Partner and President, Norman Taliaferro. “All of our products are allergen-friendly, grain- and gluten-free and packaged to make you smile.”

Based in Austin, TX, FitJoy’s grain-free pretzels are currently found at 3,2000+ retail locations across the US.