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Frozen Food Distributor Central Foods Debuts New Flatbreads

Central Foods, one of the UK’s leading frozen food distributors, has launched a range of KaterBake Lebanese flatbreads for its foodservice customers.

The new breads are available in a selection of flavors and sizes and can be used as wraps, pizza bases, traditional accompaniments to hummus and dips or for dipping into olive oil flavored with herbs.

Also known as Khoubz, the Arabic word for bread, the KaterBake Lebanese flatbreads are extremely versatile and more than earn their keep in any kitchen.

“Many food service operators have streamlined or simplified their menus as a result of the covid pandemic due to staff shortages, supply chain issues or uncertainties over demand,” said Gordon Lauder, MD for Central Foods. “Products like the KaterBake Lebanese flatbreads can be a blessing in any kitchen as they are so versatile and can be served in a number of different ways at different points in the day. Frozen bread is particularly useful for food service operators, as it ensures that there is always a supply of ‘fresh’ bread to hand.”

The new range features eye-catching beetroot, carrot and spinach flatbreads, along with plain versions. 

“A quick and easy, traditional way of serving Lebanese flatbreads is to top with herbs, such as za’atar, feta cheese or minced meat and slice or fold to serve for a Middle Eastern version of pizza,” added Gordon Lauder.  

The KaterBake Lebanese flatbread is halal approved and has a defrosted shelf-life of three days when unopened. It is also suitable for vegans and vegetarians, which makes it perfect for the growing demand for plant-based sandwiches, pizzas, wraps and other bread-based products.

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