Kellogg’s is bringing cinnamon and frosted flakes together and unveils Kellogg’s® Cinnamon Frosted Flakes™.

The development of the new flavor is an innovation that was 100% driven by fan demand and preferences, with one Twitter user even offering to pay the amount of USD9 for a box.

“Our goal is to deliver the best possible flavor to our fans in the best possible way,” said Joanna Grennes, senior director for Kellogg’s U.S. Morning Foods R&D. “In fact, cinnamon ranks as the top flavor request among Frosted Flakes lovers, so this innovation made perfect sense. Fan input was the driving force of the CinnamonFrosted Flakes development process – it truly was a flavor developed for them.”

The method of applying the new cinnamon flavor was also carefully considered. After first exploring a more traditional “dusting” application and receiving taste test feedback that the cinnamon washed off with the addition of milk, the company’s R&D team enveloped the cinnamon within the coating, “to create a truly “frosted” cinnamon flake, delivering deliciousness worthy of our fans’ Twitter praise in each bite.”