Lantmännen Unibake Launches New Danish Pastry

Lantmännen Unibake UK is expanding its Schulstad Bakery Solutions range with the addition of the new frozen Cherry Bakewell Plait Danish Pastry.

Inspired by the format of the brand’s Maple Pecan Plait, the best-selling Danish Pastry in the UK, the new product features twenty-four layers of pastry, cherry remonce filling and is topped with flaked almonds, the brand’s signature glaze, and hand finished with white icing.

Lantmännen Unibake UK’s Marketing Manager Kate Sykes commented on the launch: “We know that when it comes to Danish pastries, almost half of consumers (48%) seek out traditional flavors. Acting on insight, we have developed our new Cherry Bakewell Plait to deliver a taste that consumers know and love, in a format that’s a little bit different. We are constantly innovating and looking at ways to keep the category fresh and we are confident that our latest addition will be an instant hit, encouraging more consumers into the Danish pastry market.”

The new pastry is sold frozen and needs 18 minutes in the oven to be ready, after which it has a recommended shelf life of 24 hours. The product contains 25.4g of fat and 0.29g of salt per 100 g.

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