Magnolia Table Launches Frozen Baked Goods Line

Magnolia, the home and lifestyle brand founded by Chip and Joanna Gaines, has launched a new range of frozen baked goods under its Magnolia Table label. The products are available exclusively at Target in the US.

The new line features six frozen bakery items inspired by the Gaines family’s recipes and Magnolia restaurant favourites: Jo’s Buttermilk Biscuits, Classic Cinnamon Rolls, After School Banana Bread, Chocolate Chip Cookies, Silo Cookies, and Classic Sugar Cookies. Each product has been developed using familiar ingredients such as eggs, butter, brown sugar, and vanilla, aiming to replicate the flavour and comfort of homemade baking.

According to Magnolia, the launch reflects the brand’s goal of “bringing the warmth of home baking to more families” by combining scratch-made quality with everyday convenience. Food and hospitality have long been a cornerstone of the Magnolia brand, which also includes Magnolia Press Coffee Co., Silos Baking Co., multiple cookbooks, and the Magnolia Table with Joanna Gaines television series.

The frozen baked goods collection marks Magnolia Table’s latest expansion into the retail grocery sector, further extending the company’s presence beyond Waco and reinforcing its focus on connecting people through shared meals and moments at home.