Mars Wrigley Introduces M&M’S Crunchy Cookie Flavor Combination

M&M’S recently unveiled its latest product innovation, M&M’S Crunchy Cookie, which features a great-tasting crunchy center covered in delicious milk chocolate, all wrapped in the colorful, iconic M&M’S candy shell. According to a press release, the new offering combines two beloved treats – M&M’S and chocolate chip cookies – as a special take on a timeless favorite meant to inspire consumer connection, while creating better moments and more smiles to shape a world that is connected, caring and celebratory.

“M&M’S has a long history of developing innovation inspired by consumers’ favorite sweet and savory treats,” said Allison Miazga-Bedrick, senior brand director, Mars Wrigley. “Our focus on developing innovation that meets consumer preference and their desire for variety, delivers on our promise to bring better moments to our fans, in this case, by putting a crunchy texture at the center of their favorite chocolate candies.”

Mars Wrigley remains agile following an unprecedented year. An iconic brand within the Mars Wrigley portfolio, M&M’S is celebrating its 80th anniversary this year with new products such as M&M’S MIX and M&M’S White Chocolate Pretzel Snowballs.