Mondelez to Launch Gluten-free Oreos
A gluten-free version of “milk’s favorite cookie” is coming at the start of next year, Oreo announced over Twitter, saying that it will be making some of its chocolate sandwich cookies available without gluten come January 2021. The brand is expected to have gluten-free options for both its traditional and Double Stuf Oreos.
The social media announcement drew excitement, with many people praising the decision to offer a gluten-free version of the cookie. The post has garnered roughly 3,800 likes and 1,800 retweets.
While the gluten-free concept is new to Oreo, Mondelez has already found success with snacks that are free from gluten. In 2015, Mondelez purchased Enjoy Life Foods, which offers snacks without the most common eight ingredients that trigger allergies — dairy, soy, eggs, gluten, peanuts, tree nuts, fish and shellfish — as well as many other common allergens.
The Oreo brand has flourished as people stay at home during COVID-19. Oreo cookies had US retail sales of USD850m in the 52-week period ended July 12, which was up 20% from last year, according to Information Resources, Inc., a Chicago-based market research firm.