New Flavoured Oreos: Snickerdoodle

Mondelez is launching a new Oreo cookie that will be available this fall and winter in the US. The novelty flavor is snickerdoodle, a classic Christmas cinnamon butter cookie usually decorated with green and red sugar crystals.

The new product will be made of snickerdoodle flavored Oreo biscuits and the cookie sandwich will be filled with a cinnamon flavored cream blended with crunchy red and green sugar crystals. It will become available starting October 17.

The company announced the flavor through a social media strategy designed to engage Twitter users. When put together, the first words of the last eight Tweets from the Oreo account spelled out, “Our Next OREO Cookie Flavor Is Snickerdoodle.”