Oreo Fans Can Customize Oreo Colorfilled Packaging
Mondelez International is offering fans of its Oreo brand of cookies the opportunity to design their own cookie packaging.
Oreo is introducing Oreo Colorfilled, a first-time-ever experience for the brand that lets fans customize the packaging of original Oreo cookies at shop.Oreo.com. As a limited time offer, Oreo Colorfilled turns the iconic cookie’s wrapper into a canvas for imagination and personalization during the holiday season.
Oreo Colorfilled encourages fans to tap into their inner artist to transform a pack of Oreo cookies into a personal holiday expression. Online and manual options also allow fans to add something sweet with a personalized, heartfelt note in the top corner.
“Our fans have been interacting and getting creative with Oreo cookies for more than 100 years so bringing this behavior to our pack was a natural next step,” said Janda Lukin, Senior Director Oreo at Mondelez International. “Oreo Colorfilled is an open invitation to our fans to bring their imagination to our Wonderfilled world. We can’t wait to see all the unique Colorfilled packs of Oreo cookies created by fans this holiday season.”
“The new Oreo Colorfilled packs digital store is the first step in a larger e-commerce and customization strategy for Mondelez Internationalas we work towards our vision of growing our e-commerce revenue to USD 1 billion by 2020,” said Cindy Chen, Global Head of E-Commerce, at Mondelez International. “We are experimenting with how to best offer customized products to our consumers and we are thrilled about this unique offering for the holiday season.”
Each custom Colorfilled pack is priced at USD 10 – with USD 5 nationwide shipping for each order – and while the ways you can color are limitless, the packs are not, only available while supplies last. Also available for purchase are t-shirts featuring the artist designs complete with fabric markers for coloring in.
Fans can get coloring at shop.Oreo.com and share the design with @Oreo using #Oreocolorfilled.