American Rubicon Bakers has announced its seasonal holiday product line including gingerbread layer cake with lemon cream cheese icing, pumpkin salted caramel cupcakes, peppermint fudge cupcakes and pumpkin cream cheese muffins.
Rubicon Bakers is a social-mission company seeking to “Bake a Better World” through its conscious business practices, the sourcing of ingredients free from artificial flavors, colors or preservatives, and its mission to hire and support those with significant barriers to employment. Many employees come to Rubicon Bakers from a life on the streets, from prison, or recently recovered from substance abuse.
According to a 2018 Accenture study, “Consumers are no longer making decisions based solely on product selection or price; they’re assessing what a brand says, what it does and what it stands for. They support companies whose brand purpose aligns with their beliefs. And they reject those that don’t.”
“With Rubicon Bakers’ baked goods in more than 2,500 stores across the country, we’re thrilled to reach millions of consumers. The holidays are a time to connect with family, friends and community, and we hope our desserts can bring a little extra delight into everyone’s lives this holiday season,” said Andrew Stoloff, Rubicon Bakers president.
The holiday treats are all certified Kosher and will be available at select Whole Foods Market locations, Northern California Target stores, Sprouts Farmers Market, Ralphs, Safeway, and independent retailers in the U.S. this holiday season.