The US-based company will add more than a dozen new products across its organic and gluten-free platforms by the year’s end, bringing its total number of SKUs to 55, according to Food Business. “We’re going to have 15 entirely new products by June,” stated Brian McGuire, chief executive officer at Rudi’s Bakery. He added: “We’re also relaunching all of our core items with new topicals, a new fermentation process and new packaging.”
“We’re not just going back to fermentation, we’re also looking at what else we can do to make these products more relevant,” McGuire said. “We started putting different cuts in. We started putting topicals on them. We basically said, ‘Let’s make these more eye appealing, because we already know they’re going to taste better.’” The revamped products will hit shelves beginning in April and May, followed by six new gluten-free in-store bakery products, including sourdough cobs, brioche, and other new loaves. Rudi’s will follow up the in-store bakery launches with three new frozen items this summer. This fall will see a new line of organic products.
Rudi’s recently hired a slate of industry veterans to guide the brands in 2021, including new heads of finance, operations, marketing, food safety and compliance, procurement, sales, and engineering. The new leadership team will leverage Promise Gluten Free’s expertise to modernize Rudi’s portfolio, beginning with new branding and updated packaging.