Vegetable Bread Nominated for Innovation Award

SupplySide has nominated Daily Kneads Whole Vegetable Bread for its Editor’s Choice Award for Innovation and Market Impact this year.

SupplySide West is an annual trade show and educational forum where the finished product manufacturers gather for top producers, trends, scientific advances and networking. The next edition is taking place November 6-10, 2018, Mandalay Bay, Las Vegas, NV, the USA.

Daily Kneads Bread is a solution for the consumers to eat more vegetables, serving a nutritional purpose. Americans consume 62% of their recommended daily vegetables, and much less if you take away potatoes and corn, the company explains. Moreover, Americans eat 110% of the daily recommended carbohydrates and over 300m sandwiches every day.

Among the products Daily Kneads has in its offer now, customers can find sliced breads and flatbreads coming in five flavors: sweet beet, red pepper, carrot and pumpkin, tomato and basil, and spinach and leek. Hamburger buns with sweet beet, red pepper, and tomato and basil are also available.

Some products, such as spinach and leek loaf, contains up to 1 ½ cups veggies per two slices, while tomato and basil loaf contains one cup veggies per two slices and carrot and pumpkin loaf – ¾ cup veggies per two slices.

The company said for World Bakers that they are currently developing a wide range of other specialties: mini flats/dippers – perfect for snacking, dipping, grilling and croutons; pizza crusts with an average of 1½ cups of vegetables for a personal pizza, lavash-style wraps, and oatmeal breakfast cookies with an average of 3/4c of vegetables.

“Daily Kneads Bread is a Life-Hack to eating more vegetables. Our Veggie Bread is an easy and convenient way to eat more vegetables without actually pealing, chopping, dicing, roasting, grilling. Out with white bread in with Veggie Bread! Our goal was to make a great tasting Veggie Bread that serves a nutritional purpose using whole, non GMO ingredients,” the representative of the company said for World Bakers.

The company has been working to R&D the products with a team of food scientists, breads specialists and manufacturing experts for almost three years. Daily Kneads Bread launched sliced bread and flatbreads at the NRA Show, June 2018, for the foodservice industry and at the IDDBA for the retail industry, both events recording a success.

Daily Kneads Bread is producing breads and buns at Aunt Millie’s Bakehouse, one of the largest bakeries in the US and the company plans to partnered with Steck Foods and Nikola’s Bakery for manufacturing other products.

Michael Itskovich, co-founder and director of innovation and development, and his brother, Bill Itskovich, have created the company. Michael is the person behind creating new additions to products portfolio. “The worldwide plant-based movement is inspiring. We understand that it is environmentally and economically prudent to grow a pound of carrots then a pound of beef. I also know that although people want to eat better, they don’t always know how. So, if we develop a Life-Hack to consuming more vegetables, everybody wins,” Itskovich says.

The two brothers achieved over twenty years of baking experience, driven by their family’s passion for great bread and their commitment to sustain a “Better for you lifestyle”. Being nominated by one’s peer validates the concept and the effort that goes into imagining, creating, developing and launching any product, the bakers conclude.

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