Warburtons Introduces Protein Loaves, Wraps and Rolls

Warburtons has introduced a new protein range comprising of loaves, wraps, rolls and thins, which are a simple and easy way to include more protein into the consumer’s diet at meal times, while enjoying the Warburtons taste.

The new products are baked using a blend of wholemeal flour and pulses, which are a naturally good source of protein.

With four different protein bread products to choose from, the range offers something for everyone at any meal time occasion.

The line is available in the Asda bakery aisle from September 5 and will roll out across other key multiple and convenience retailers nationwide throughout the month.

“The launch of Warburtons’ new Protein range builds on the growing number of big-name brands which have brought about a shift in the accessibility of products with added protein – moving away from only being sold in health food stores and online, and into the mainstream market,” said the company.