Woolworths Australia Launches Lotus Biscoff Hot Cross Buns 

Following the successful launch of its Fairy Bread Hot Cross Bun, Woolworths has partnered with Lotus Biscoff to launch a new limited edition Lotus Biscoff Hot Cross Bun, which are available in stores and online. 

It’s the first time that Lotus Biscoff spread, which has seen a huge rise in popularity in recent years, will be featured in the Woolworths’ Easter Hot Cross Bun range, bringing together two favorites Australians love. 

The Lotus Biscoff Hot Cross Bun is best enjoyed warmed up to ensure an oozy delicious center, says Donald Keith, Hot Cross Bun expert and Woolworths Bakery Merchandise Manager. 

At the end of last year, Woolworths released its new limited-edition Fairy Bread Hot Cross Bun along with announcing the return of the indulgent Cadbury Caramilk Hot Cross Bun and its whole traditional range.

Across the whole range of Hot Cross Buns, Woolworths customers bought 2 million buns in the first week alone. During Easter week, the supermarket expects to sell more than 12 million buns in Australia.