Australian supermarket chain Woolworths released its range of hot cross buns at the beginning of the year, with a new twist: an exclusive partnership with Darrell Lea.
Woolworths revealed that last year, 83.7 million of its hot cross buns were consumed by Australians, with more than 13.2 million sold in January alone.
“We know our customers wait with lots of anticipation for the launch of our hot cross buns range in-stores. Our mocha hot cross buns have always been a hot favorite and we’re excited to take it up a notch this year through our partnership with a well-loved Aussie chocolate brand, Darrell Lea and a couple of spoonfuls of 100% Arabica coffee,” says Woolworths head of bakery, Andy Thomas, according to bhg.com.au.
The Darrell Lea Mocha Hot Cross Bun, made with coffee and Darrell Lea Chocolate Chips is on bakery shelves from the beginning of January, as well as a brand new Hot Cross Loaf –a bigger hot cross bun, suited for families or for sharing in the office.
For sweet varieties of the product, Woolworths’ indulgent Cadbury Milk Chocolate Brioche Hot Cross Bun pack has more chocolate compared to the regular Woolworths Cadbury Chocolate Hot Cross Buns.
And for those who love a traditional hot cross bun, Woolworths’ team of bakers have also perfected the recipe for the existing range of traditional fruit and fruitless hot cross buns and they are now even lighter and fluffier, according to the company.
Gluten-intolerant and vegan customers are further catered for this year with the Free From Gluten Hot Cross Bun range, offering chocolate, fruity and fruitless varieties – all of which are gluten-, dairy- and egg-free. The Woolworths Hot Cross Bun-flavored ice cream will also be back in freezers for a limited time.
The range of new and returning traditional and non-traditional hot cross buns available from January 2 and include: New Darrell Lea Mocha Hot Cross Bun 4 pack, New Hot Cross Loaf 680g USD3.50, New Free From Gluten Chocolate Hot Cross Bun 4 pack, New Free From Gluten Fruity Hot Cross Bun 4 pack, New Free From Gluten Fruitless Hot Cross Bun 4 pack, New Woolworths Indulgent Cadbury Milk Chocolate Brioche Hot Cross Bun 6 pack, New Woolworths Cadbury Chocolate Chip Hot Cross Bun 6 pack, New Woolworths Indulgent Brioche Hot Cross Bun with Fruit 6 pack, New Woolworths Traditional Hot Cross Bun 9 pack, Woolworths Traditional Hot Cross Bun 6 pack, Woolworths Fruitless Hot Cross Bun 6 pack and Woolworths Hot Cross Bun Flavored Ice Cream.