WB Special Features
Key Business Outlooks For 2026: Åsa Ericsson, Marketing Manager, Sveba Dahlen
For Sveba Dahlen and Glimek, our focus is on building on our strong foundation and further expanding our presence in selected international markets. We are working strategically with key markets where we see clear opportunities and where…
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Key Business Outlooks For 2026: Joe Pocevicius, Sales Director, EMEA and APAC at Reading Bakery…
Globally, we expect continued demand for automation and flexible systems that can adapt to changing industry trends and tastes. Customers are increasingly focused on workforce training and aftermarket support. Our top priorities for 2026…
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Key Business Outlooks For 2026: Onno Kuiper, Sales Director, Rademaker
Looking ahead to the next five years, we see the bakery industry evolving toward a more automated, sustainable, and data-driven environment. Increasing labor shortages, higher efficiency demands, and sustainability expectations will…
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Registration Is Open: World Bakers Summit Is Coming to Bucharest on September 15-17
Join us this fall for the first summit of the baking industry in Central and Eastern Europe! On September 15-17, 2026, the most important brands and specialists in bakery ingredients, technology, products, marketing, as well as buyers from…
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Key Business Outlooks For 2026: Kevin Linggi, Head of Sales, Baking Europe, Novonesis
We expect 2026 to be shaped by five forces. First, heightened sensory expectations — consumers seek more novelty, more indulgence, and differentiated sensory signatures. Second, affordability pressure, even as premiumization and focus on…
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Key Business Outlooks For 2026: Marek Sagalinec, Chief Commercial Officer, Minit
Globally, the bakery segment is shifting from quantity towards clean-label products, while at a regional level there is growing demand for local and fresh solutions available “just around the corner”. Our priorities for 2026 are therefore…
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Jonathan Adams, UK R&D Director at Baker&Baker: How to Foster Creativity in Bakery NPD
In the second episode of the Flour Power by World Bakers podcast, Jonathan Adams, UK R&D Director at Baker & Baker, offered an in-depth look at the realities of modern bakery product development, highlighting both the scale and…
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