WB Special Features
Key Business Outlooks For 2026: Raymond Nogael, President and CEO, MECATHERM
In 2026, market demand will continue to move toward greater automation, efficiency, and sustainability. Whether for premium breads or delicate savory products, our priority is to help customers produce better products more consistently and…
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Key Business Outlooks For 2026: Norbert Hübler, Global Sales Director, Koenig Group
Our ambition is to act as a single, reliable point of contact for our customers—from process design and technology selection through implementation, service, and ongoing optimization. This means delivering holistic solutions combined with…
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Key Business Outlooks For 2026: Simon Bird, Vice President of Food & Beverage Biosciences, IFF
Over the next five years, the bakery industry will be shaped by stricter regulations, economic volatility, and increasing variability in wheat quality driven by climate change. Together with rising expectations for transparency,…
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Key Business Outlooks For 2026: Evan Reyes, Global Director of Sales Sanitation Divisions, Goodway…
The biggest operational lesson is that the best outcomes come from pairing equipment with on-site understanding of real facility constraints—access challenges, belt types, allergen changeovers, and production schedules. When solutions are…
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Key Business Outlooks For 2026: Dieneke van Houwelingen, Business Development Manager, EMEA –…
Over the next five years, the bakery industry will increasingly adopt integrated systems that address dough quality, spoilage control, and food safety together. Ready-to-eat bakery will remain a key growth segment, but success will depend…
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Elżbieta Zajezierska, President of NOWEL: “Good bread still needs time – even in the most…
NOWEL is a family bakery founded in 1925 in Leoncin, near Warsaw. NOWEL specializes in the production of bread for baking and is one of the leaders in this category in Poland. Its products are sold to the largest retail chains and to…
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Key Business Outlooks For 2026: Anne Mertens-Hoyng, Bakery Category Senior Director at Cargill
Sustainability is becoming non-negotiable. Brands are under increasing pressure to demonstrate credible action rather than make aspirational claims. That’s why we’re investing in solutions like NextCoa, our cocoa-free confectionery…
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