WB Special Features

When Commitment Meets Progress

Sourcing sustainable ingredients becomes more and more a norm in the baking industry, with a significant number of companies and associations choosing to buy products that impact the lives of everyone on the supply chain, from farmers, to…
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The Protein Revolution

Protein is, without a doubt, the star of the food ingredients world these days. Even more so than sugar reduction solutions, the consumer demand for protein to support their health goals is increasing. But that is not the only role protein…
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Stollen, a German Heirloom on the Rise

Stollen, a traditional German Christmas bread, has a rich history that dates back several centuries. Its evolution reflects changes in culinary practices, religious customs, and regional traditions. In the past years, its popularity grew…
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