WB Special Features
Germany: Discounters Win the Market
Inflation and supply chain woes have affected the German baked goods market, one of the biggest in Europe. Here’s what is in store for the coming year, based on the analysis provided by Euromonitor International. The German baked goods…
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interpack 2026, at the Heart of the Baking Industry
Every three years, interpack gathers the world’s processing & packaging sector in Düsseldorf. Its focus: packaging solutions and packaging materials; packaging machines and the related process technology for the food, beverages,…
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Key Business Outlooks For 2026: Åsa Ericsson, Marketing Manager, Sveba Dahlen
For Sveba Dahlen and Glimek, our focus is on building on our strong foundation and further expanding our presence in selected international markets. We are working strategically with key markets where we see clear opportunities and where…
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Key Business Outlooks For 2026: Joe Pocevicius, Sales Director, EMEA and APAC at Reading Bakery…
Globally, we expect continued demand for automation and flexible systems that can adapt to changing industry trends and tastes. Customers are increasingly focused on workforce training and aftermarket support. Our top priorities for 2026…
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Key Business Outlooks For 2026: Onno Kuiper, Sales Director, Rademaker
Looking ahead to the next five years, we see the bakery industry evolving toward a more automated, sustainable, and data-driven environment. Increasing labor shortages, higher efficiency demands, and sustainability expectations will…
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Registration Is Open: World Bakers Summit Is Coming to Bucharest on September 15-17
Join us this fall for the first summit of the baking industry in Central and Eastern Europe! On September 15-17, 2026, the most important brands and specialists in bakery ingredients, technology, products, marketing, as well as buyers from…
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Key Business Outlooks For 2026: Kevin Linggi, Head of Sales, Baking Europe, Novonesis
We expect 2026 to be shaped by five forces. First, heightened sensory expectations — consumers seek more novelty, more indulgence, and differentiated sensory signatures. Second, affordability pressure, even as premiumization and focus on…
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