Bakery and Confectionery Drive Dried Blueberry Consumption

The revenue generated from the global dried blueberries market was around USD381m in 2018 and it is estimated to increase at a CAGR of 6.4% by 2027 , according to a report published by Transparency Market Research, titled “Dried Blueberries Market: Global Industry Analysis and Opportunity Assessment 2018-2027”.

Bakery products, confectioneries, beverages, dairy products, cereal and snack bars together account for 49.2% market share in the year 2018, with beverage segment occupying majority share. Growth for dried blueberries is generated by increasing demand for healthy and nutritious ingredients in food products, along with an overall expansion of the F&B sector.

Dried blueberries are used either as slices and granulates, or powder, and the whole dried fruit. The whole dried fruit segment dominates the product’s categories with a market share of 58.4% in 2018. In what sourcing is concerned, the dried blueberries market is expected to be dominated by conventionally dried blueberries; however, the organic segment is anticipated to witness a lucrative growth of 7.1% over the forecast period.

North America accounts for 46.9% market share in 2018. The region is anticipated to register a significant CAGR of 5.9% over the forecast period, owing to the surplus production of blueberries in the region, with the US and Canada accounting for more than half of the global blueberries production.

In the region, market growth is based on the flourishing food processing sector, growing demand for dairy products, bakery and confectionery, while consumers increasingly deman berries in the Asia-Pacific.

Dried blueberries are also known as a superfruit, and find applications in the food processing industry. They are easily perishable and thus are processed, to extend their shelf life by various methods.

Dried blueberries are obtained after the removal of the water content from the berries with drying methods including solar drying, vacuum drying, microwave drying, and freeze-drying. Drying contributes to enhancing flavor, nutrition profile, shelf life, and health benefits of blueberries.