ISM 2021 Elects Top Innovations

The winners of the top innovations awards in the New Product Showcase are Confiserie Burg Lauenstein from Germany, Selectum from Austria and Francois Doucet from France. First place went to the “Lauensteiner® Tea Leaf Tin”, which combines tea and chocolate with eachother masterfully. Second place this year went to the “Paddies Cheestastic”, that impress as cream-filled, tender crunchy pastry puffs filled with a fine cheesy cream. “KARA Fruit Taste”, the tenderly coated crunchy cereals covered in the finest fruit chocolate convinced the jury with its top confectionery quality and fruity, crispy-light combination of different ingredients and ultimately claimed third place

“For ISM, the New Product Showcase is an important medium for making the high number of innovations transparent to the trade audience. With no physical trade fair taking place, it was important for us to support the industry with the business platform ISM as a stage for presenting their new products. We are delighted that with 70 exhibitors from 20 nations and a total of 110 products, the digital response was very high. This underlines the innovative power of the industry and how much it needs ISM as an industry platform for sweets and snacks,” explained Oliver Frese, chief operating officer of Koelnmesse.