Valley Cooperative Association Changes Leadership 

Valley Cooperative Association’s CEO, Mark Munroe, is announcing his retirement fulfilling a 35-year career with the Cooperative. On March 1, the current executive vice president, Rich Wise, will become the new president of the organization. 

Munroe has served on multiple boards including Retail Bakers of America, Dawn Distributors Advantage and the National Association of Flour Distributors. 

“It’s been an exciting journey. During my time, we’ve experienced a tremendous amount of societal change. Navigating it all while perpetuating generational success has been very gratifying and quite an adventure! In reflection, I’m filled with gratitude and appreciation for all the great people who’ve made our success possible. Looking ahead, I’m very proud of our new leader and have every confidence Valley’s best years lie ahead,” Munroe said. 

During the last 70 years, the Cooperative has grown while the baking industry has evolved significantly. In early 2019, Valley’s board of directors continued the tradition of promoting from within the organization. 

Wise is a 1994 graduate of UW Oshkosh and has spent his entire career at Valley. “Our Cooperative is a special organization, and it lights a fire in me each day. Over the years, I’ve learned from each supplier, member, and employee what it takes to strengthen our community. By providing top-quality ingredients with an inclusive approach, we will stay true to our brand promise which is to share in what’s possible,” Wise said.