At Food Ingredients Europe 2024, ADM will spotlight what’s driving demand for tailored nutrition, including the increased use of GLP-1 treatments, along with consumers focusing on leading an active lifestyle and seeking more functional choices that support healthy indulgence.
At booth 3.1 D90, ADM will showcase food, beverage and dietary supplement concepts that reflect trends identified in ADM’s upcoming 2025 Flavor & Color Trends Report, supported by naturally derived flavors and colors with a spotlight on citrus and portfolio extensions from the company’s recent acquisitions of FDL and Totally Natural Solutions (TNS).
Plus, with science-backed biotics and botanical extracts, as well as sweetening solutions and plant proteins, these concepts address the following sectors:
Weight Management: Anti-obesity medication (AOM) usage is growing, creating a new segment of consumers seeking specialized support. ADM will discuss its new platform of market-ready concepts to support the specific needs and demands of these consumers.
Active Lifestyles: Consumers want to stay fit and active for as late in life as possible, and ADM solutions can help in achieving optimal performance through supporting the gut microbiome, muscle growth and recovery and more.
Women’s Health: From adolescence through menopause, women need personalized wellness products, and ADM is demonstrating how innovative, science-backed solutions can support the development of these offerings.
Expanded Protein Choices: Consumers understand it’s not an all-or-nothing approach to protein consumption, and ADM is showcasing how hybrids/blends, including those with European-sourced, non-GMO soy protein, can lead to more diverse protein consumption with elevated taste, texture and nutritional value.
Additional highlights from ADM include:
On November 20 at 13:30 in Fi Conference Theatre, Hall 4.2, ADM’s Aouatef Bellamine (Ph.D., Global Scientific Marketing Director, Health & Wellness) will speak on empowering consumers on their weight management journeys.
In the New Product Zone, ADM will showcase comprehensive solutions to support life during and beyond GLP-1 treatments.