ADM to Spotlight Innovative Opportunities for Wellness Support at Vitafoods Europe 2024
At Vitafoods Europe 2024, ADM will address a range of wellness areas, with specific focus on women’s health, digestive health, skin health, healthy aging and active nutrition. Through science-backed and turnkey solutions, ADM will demonstrate how brands can capitalize on these trending and emerging nutrition spaces.
At booth E110, ADM experts are available to discuss key solutions that are driving new product development:
The Expanding Microbiome Arena: With a new study on award-winning ES1 (Bifidobacterium longum CECT7347) probiotic and postbiotic relating to gut and digestive health, coupled with growing research pointing to the connections between the gut and skin, brain and muscle health and immune function, ADM will spotlight key capabilities, solutions and concepts. Available for tasting on the booth will be functional chocolate squares targeting metabolic health, frozen red fruit and vegetable yoghurt bites and calamansi citrus flavored gummies that support microbiome modulation across various wellness sectors.
Personalized Nutrition: With consumers shifting to a proactive, preventative and personalized approach to health and well-being, ADM will demonstrate how to bring together functional ingredients (protein, fiber, biotics, vitamins, minerals, botanical extracts, sweeteners) and technologies to support tailored offerings, including trisource protein bars, as well as gummies, stick packs and shakes.
Functional Pet Products: As more people focus on the well-being of their pets, there are exciting, emerging opportunities for functional treats and pet supplements, with ADM showcasing innovative formulations containing probiotics, prebiotics and botanical extracts.
A presentation on the new research on novel ES1 probiotic and postbiotic in adults with IBS-D by Dr. Richard Day (VP of Medical Affairs & Clinical Development, ADM). The presentation will be held in the Conference Theatre, N250, on Wednesday, May 15 at 1:40 p.m.