Bakery China 2023 Moves to the National Exhibition and Convention Center, Shanghai

The 25th Bakery China will run from May 22 to 25, 2023 at National Exhibition and Convention Center, Shanghai, organized by the China Association of Bakery and Confectionery Industry and Bakery China Exhibitions Co., Ltd.

The exhibition features 10 exhibition halls covering more than 260,000 square meters, with an optimized setting and scale over previous ones. Tens of thousands of new products under over 20 categories will be presented in three exhibition zones. Over 2,200 exhibitors and 300,000 visits are expected in this one-stop business platform designed for the entire industry chain.

Recognized as the world’s largest professional exhibition for the bakery and confectionery industry, Bakery China has attracted many outstanding companies and brands from around the world, 20% of which are from countries with an established baking industry such as Germany, Japan, Italy, the U.S., Belgium, the Netherlands, Switzerland, Austria, Sweden, Denmark, 

The trends Bakery China will focus on are:

  • A new China chic in baking

China chic reflects consumers’ affection for traditional culture. As a new China chic in baking started, Bakery China has worked with its partners to present a variety of events featuring traditional Chinese pastry making, the 24 solar terms, traditional weddings, bamboo culture, a journey of a new Chinese bakery chic rice dumplings in Bakery China Talk, mooncakes, Chinese New Year gifts, etc., which promoted the new China chic among companies.

  • Prepared bakery

Prepared bakery refers to bakery products such as frozen dough, prepared pastries and bread. It started late in China but developed rapidly with explosive growth in 2022. Enterprises in the industry chain started new factories, heavily backed by investment institutions, and promoted by e-commerce platforms as well as some overseas investors.

At Bakery China, participants can meet different prepared bakery manufacturers, including RICH Aokun Namchow, Jinan Gobei,YIKAODE, EVIRTH, Zhejiang Newland, Guanghou Huayu, Europastry, FB Solution, Bridor, Vandemoortele, ARYZTR, Daddy Sweety, etc.

  • Bakery +

As an inclusive industry, drawing the developed market experience globally, the bakery industry works well with coffee, beverage, fast food, healthy diets, supermarkets, convenience stores, ice cream, leisure spaces and so on. 

Other Highlights

Besides being a business platform, Bakery China is also an important channel for the exchange of ideas within and across industries. Up to now, more than 100 conferences, forums, activities and presentations have been held online and offline. So far, Bakery China’s knowledge sharing sections have served more than 6 million people online and offline.

During Bakery China, a list of national talent competitions and international events are hosted, including Asian Pastry Cup, World Chocolate Masters China, Louis Roosevelt Cup China, World Bakery Competition China, World Pastry Championship China, etc. There are also professional events from entry-level to advanced, including China Coffee Masters Competition, China Food & Beverage Competition, etc.

Based on innovation with an insight into the future, the organizer presents the Bakery China Innovation Award during the exhibition to recognize the innovative power of the industry. Since its inception in 2018, more than 500 companies have competed for the award with thousands of products, from which innovative products in ingredients, equipment and packaging have been awarded to encourage industry peers to promote innovation and ensure the healthy and stable development of the industry in the future.

As a practitioner of information technology and digitalization, Bakery China has not only built an online system for exhibitors and a cloud service platform for bakery trade, but also created a digital new media publicity matrix, and actively promoted the industry’s Internet, e-commerce, big data and intelligent development, providing information technology and digitalization testing ground for the industry with Bakery China’s omnichannel and omniplatform resources, and using digital means to break through the difficulties and bottlenecks of industry development.

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