American trade show IBIE, the Baking Expo, is preparing to be “bigger and better” in 2019.The organization team is ready to go on the road show starting April this year, to popularize the event around the world, according to Michael Cornelis, ibie’s former chairman.
The next edition of the triennial Las Vegas show will take place September 2019, bringing together the world of baking professionals to experience networking opportunities, educational program and innovative products and solutions.
“We want to generate excitement around our growing global trade show, but this also reflects what’s happening currently. The international presence is on the rise with IBIE 2016’s attendees representing more than 100 countries and more than 30% of total attendance. We want to keep that momentum rolling,” Cornelis writes in a blog post.
Cornelis mentions that he has passed the presidency of IBIE Chairman to Joe Turano, and his next role allows him to personally get involved in the global expansion: “as international task force chair I’ll be 100% focused on global growth”.
He adds that in 2018, an international road show campaign is taking ibie to top baking industry events in Latin America, Europe and Asia. “By engaging more baking professionals from countries like Australia, Chile, Japan, France and the Netherlands, IBIE can bring global perspectives together and work as one to support ibie’s mission to advance the industry,”
Cornelis says that, with 40% market share, the European region is the largest in bakery products consumption. The insight shows that India, China, Brazil, Argentina and South Africa are the current attractive markets, with large populations seeking ready-to-eat foods, and Asia Pacific is one to watch with opportunities through greater market penetration and rising per-capita income. The numbers add up to opportunities for industry growth everywhere.
“And while we know the overarching push toward nutritious, convenient and indulgent options is present globally, so is the demand for unique spices, flavored baked foods and high-quality ingredients originating from regions around the world. There’s no better place to showcase, exchange and capitalize on these opportunities than on the global stage at IBIE,” he adds.
The road show begins in April 2018 through July of 2019:
FHA: April 24-27, 2018 Singapore
Bakery China: May 9-12, 2018, Shanghai
Mexipan: August 2018, Mexico City
iba: September 15-20, 2018, Munich
Gulfood Manufacturing: November 6-8, 2018, Dubai
MOBAC: February 2019, Osaka
FIPAN: July 2019, Sao Paulo