INTERNORGA on the 90th Edition: From Craft Beer to Artisan Bread
The 90th edition of INTERNORGA fair included this year dedicated areas from the “Craft Beer Arena” to the Food Truck Village where the treats on offer this year included organic burgers, vegan food, ground meat specialities and premium hot dogs.
The trade fair took place in Hamburg, Germany, March 11-16. New products and concepts were also on show in the Newcomers’ Area, with exhibitors presenting their visionary ideas on the catwalk of innovations and making valuable contacts for successful market entry. This innovation platform was one of the main attractions at the INTERNORGA fair alongside classics like the Pink Cube and the SKYWALK banquet table. Visitor numbers at the Baker’s Blue Box and BACK Stage were also very high, demonstrating the great popularity of these fresh events for the bakery and confectionery trade.
“We were more than pleased with how things went at the INTERNORGA. The great diversity and high quality of the fair totally impressed the exhibitors and trade visitors. The INTERNORGA picks up on major issues and, with its first-mover status, it keeps injecting new momentum into the industry with innovative formats and events. Our exhibitors and visitors really appreciate all this,” said Bernd Aufderheide, president and CEO of Hamburg Messe und Congress GmbH.
High levels of satisfaction among exhibitors and visitors:
· There were 1,300 exhibitors from 25 nations.
· There were a total of 95,000 national and international trade visitors.
· Around 90% of the trade visitors rated INTERNORGA 2016 as excellent or good.
· 90% of the trade visitors would also recommend the leading trade fair to others.
· The proportion of decision-makers among the visitors was around 85%.
· The high percentage of international visitors also remained constant at 7%.
Innovative competitions reflect hot topics in the industry
Boasting its supporting program, the INTERNORGA fair placed the focus on current issues in the industry as well as on the future of the dining out market. The Next Chef Award is an example of a new competition designed to promote young talent in the industry and started as a joint initiative of INTERNORGA and celebrity chef Johann Lafer.
Another first was the Gastro Start-Up competition hosted by Tim Mälzer which the INTERNORGA organized jointly with Leaders Club Concept GmbH. This was all about the catering world of the future and new success stories of talented entrepreneurs and visionaries in the industry. Whether digitally run home delivery businesses or sustainable and healthy convenience products – the concepts on show demonstrated how things are developing in the industry. What is more, they are proof from the real world of the seven trends researched by the Gottlieb Duttweiler Institute of Zurich in a study commissioned by INTERNORGA and summarized in an exclusive report on the future of the catering industry.
INTERNORGA 2017 will be held on the Hamburg fairground from 17 to 21 March.