ISM and ProSweets to Reflect the Future of the Snack and Confectionery Industries

ISM and ProSweets Cologne are expected to host some of the most international events, starting this weekend, from February 2 to 5.

This year, ISM is celebrating its 50th anniversary with a record number of exhibitors: a total of 1,750 companies from 76 countries will bring their latest on gross exhibition space spanning 120,000sqm. ISM is gathering together the entire sweets and snacks industry including numerous international market leaders and in its anniversary year is also recording a 6% increase in the number of exhibitors compared to the previous year when 1,652 exhibitors attended. The edition this year bring a high level of internationality: around 88% on the exhibitor side and recently already more than 70% on the visitor side – the focus is on new products and the future of sweets and snacks.

The fair presents a wide range of offers: from chocolate and chocolate products to sweets, biscuits, and snacks, through to trend snacks, natural snacks, ice cream, frozen sweets and breakfast snacks. Due to its high number of innovations, ISM impressively underlines its significance as the leading global trade fair for sweets and snacks and as a forward-looking trendsetter for the industry.

The future of the Industry

“Snacking” is one of the current megatrends and this will be the main theme at Trend Snacks and Natural Snacks in Hall 5.2, Here we will find a detailed overview of the product world of snacks. In addition, a pavilion dedicated to the theme Bean2Bar chocolate will be located within the Natural Snacks section.

New products and innovations are furthermore a key theme at the leading global trade fair for sweets and snacks. Many established trends such as organic, vegan, vegetarian, fat and sugar-reduced or gluten- and lactose-free are again present this year. Plant proteins made from beans and peas, which are especially used to enrich snacks such as muesli bars with hazelnuts, almonds or hemp additives are a further recognizable trend. Insect snacks will also be represented at ISM again. Initial insights are already available in the New Products Database of the exhibitors on the trade fair’s website.

Trend Court@ISM

The Trend Court@ISM in Hall 5.2. is also dedicated to the theme trends within the sweets industry. Different accents will be set in the three sections. New product trends and developments within the industry will be presented in a special area under the focus “Sweet Trends presented by Innova Market Insights”. The Expert Stage is additionally the place for an exchange of knowledge and information. Current industry themes such as top trends and the future of sweets and snacks will be discussed every day from Sunday to Wednesday. Furthermore, this year the Start-up Area within the Trend Court@ISM offers 21 companies that have been founded within the last five years a good opportunity to present their innovative products and concepts at ISM.

New Product Showcase

A total of 130 display windows containing the current new products of the exhibitors of ISM and ProSweets Cologne will be highlighted for the visitors. Furthermore, the four winners of the “Innovation Award” of yummex Middle East in Dubai will be presented here.

Guided Tours

ISM offers 90-minute guided tours on various themes. The focus of the tours will be on product innovations, sensory experiences and professional exchanges. The fairs’ partner NutriMarketing will accompany the tour and provide in-depth insights into these trend topics.

#CONNECT2030 – The Future Summit for Sweets and Snacks

For the first time, ISM and ProSweets Cologne are jointly organizing the future congress #CONNECT2030 for the sweets and snacks industry. Famous experts will talk about digital networking, artificial intelligence, and smart packaging and will present concrete digital technologies and options, which can offer true added value for the sweets and snacks industry also regarding sustainability.

An overview of the further highlights of the event program:

Sweet Kitchen@ISM

Interesting live shows presenting sweets will be held for the second time on the Sweet Kitchen@ISM show stage in Hall 3.1. Here, trade visitors can experience the production process of different types of sweets close-up – from making bonbons, to the production of chocolate, through to manufacturing macarons, cookies and cupcakes.

Central Boulevard: Newcomer Area

Companies that want to test the marketing platform ISM for themselves are exhibiting in the “Newcomer Area” on the Central Boulevard again. This special area is fully-booked again this year with the participation of 12 companies.

ISM 1971 special event – 50 Sweet Years

The special event gives insights into the early days of ISM. Several stands will be designed in the 70s style, and a small exhibition with photos and many historical ISM memories in the retro living room of the 70s will await trade visitors who wish to learn how the leading global trade fair for sweets and snacks got started.

Halal Market

In the Halal Market, the trade visitors will be given an overview of the Halal products on display at ISM as well as information on their classification and certification.
To the complete event program:

ISM Award

On Sunday, February 2, the “ISM Award” will be conferred during a festive dinner. It acknowledges and rewards outstanding service in the sweets and snacks industry. This year, the ISM Award goes to Patrick Poirrier, CEO of the French sweet manufacturers, Cémoi.

ProSweets Supplies Technology for the Industry

ProSweets Cologne – the international supplier fair for the sweets and snacks industry – is once again being staged parallel to ISM. With 260 exhibiting companies, it offers a wide-ranging spectrum of services and products from the areas of raw materials and other ingredients, sweets packaging and packaging technologies, machines and facilities for the sweets industry, food safety and quality management. Together, both trade fairs cover the entire value chain in the production of sweets and snacks, a unique constellation worldwide.

Numerous exhibitors will demonstrate how even complex production and packing processes can be optimized intelligently, for even more quality, efficiency and sustainability.

For example, among others, Italian exhibitor IMA, will be presenting the IMA GIMA FTO513, a high-speed wrapping machine. It is a high-speed wrapping machine for one or several products. In spite of its high processing speed, the FTO513, which can process up to 300 sheets a minute, offers a host of technically advanced solutions in order to guarantee a forgery-proof, high-quality appearance of the packing. These include an inline tear-off tape unit, a double roll holder and an automatic adhesive film device. The FTO513 Fin Seal is also available as a model with an airtight sealing option and is the ideal solution for moisture-sensitive products and for extending the total shelf life of the products.

Furthermore, IMA is presenting intelligent solutions for maximizing the efficiency of film and sugar coating processes at ProSweets Cologne in the form of its flexible IMA active coating plants and coating machines.

IMA Gima and IMA Active are the reference brands for the planning and production of customer-specific processing and packing machines on the sweets market. In the packing section, IMA produces machines for the primary, secondary and final packing: wrapping machines, horizontal and vertical case packing/filling machines, blister machines, flowpack packing machines, tray packing machines,  packing machines for counter or shelf displays or case packers and palletizes.

The Sweet Side of Artificial Intelligence

Bi-Ber will illustrate its deep-learning project, a visual product testing implemented for a manufacturer of fine chocolate and wafer products. During the final inspection, the products must contain no foreign bodies and they must correspond with the aesthetic standards. Hitherto a visual inspection was necessary to carry out this task because the conventional rule-based, automatic image processing (machine vision) couldn’t reliably distinguish between irregularly structured surfaces and normal variations. The automatic quality control that is based on artificial intelligence (AI) to increase the recognition reliability.

Bi-Ber implemented the CognexVisionProViDi software for the development of this system, which contains an efficient tool for segmentation and error recognition and which only needs a few images to train an artificial neural network. For instance, Bi-Ber only used 49 images of good products and 58 of reject products for the test run. After Bi-Ber had mastered this task, new shapes and products can be programmed in just four minutes. Bi-Ber has programmed the fully-integrated software and hardware system with sample shapes. In the six-month trial operation, new shapes are currently being added and matched. Bi-Ber will be presenting how the technology works at this year’s ProSweets Cologne.

Visitors will also have the opportunity to find tailor-made solutions for the precise portioning and shaping of snacks, fine bakery products and sweets, as well as for protein and fruit bars.

The long-term ProSweets Cologne exhibitor, VEMAG Maschinenbau GmbH, will demonstrate solutions for the exact shaping and accurate portioning of fine doughs as well as for paste-like, pumpable masses. The machine enablediversity and individuality in production, paired with fast, often seasonal and trend-oriented product changes.

At ProSweets Cologne, the flexibly implementable Robot500 portioner will also be presented by VEMAG with the cutting device ASV811; this is a filling machine in the HPE series with an integrated MMP223 portioner and the multi tray loader MTL280. It helps inserting and depositing of items into the packaging. The centerpieces of the VEMAG machines are the so-called flow curves, which transport doughs and masses in a particularly gentle manner without squeezing them following the double spindle principle.

In addition, Paradise Fruits by Jahncke will debut its new range of freeze-dried Crunchy granulates at ProSweets 2020. Developed by Paradise Fruits’ Freeze Dried division, Crunchy granulates are manufactured through a specially adapted freeze-drying process that allows customers the option of a one-component recipe made of 100% fruit, or a combination with yogurt or additional carriers.

Global manufacturers of food-grade conveyor belts Ammeraal Beltech will exhibit their specialist solutions for confectionery and snacks in Cologne. The company has announced the launch of a major new range of specialist belts for the food industry, Ropanyl Premium Plus, which will be introduced at the trade fair. The established and well-appreciated features of the Ropanyl Premium belting range are at the heart of the new Premium Plus belts. They are flexible, non-stick, shrink-free, and offer non-fray performance with excellent release properties, and Ammeraal Beltech have now added key additional advantages for the food industry for the new range.

The Digitalization of Packing

What demands does the packing of sweets and snacks have to satisfy in the year 2020 and beyond? The focus lies on less plastic, more renewable raw materials, lower packing weight, and recyclability. Due to the digitalization, the theme product information is also taking on a new standing, which is playing an increasingly bigger role at the point of sale. ProSweets will introduce solutions for these themes in the scope of the PACKAGING – “Function meets Design” special event and will offer the opportunity for a professional exchange. In addition to this, specialized lectures will be staged daily at the trade fair in Speakers Corner.

Based on the classic packaging functions, Germany’s leading design agency for sustainable packing concepts, PACOON, will present proposals and concepts for the future in a “Sustainable Packaging Brain Lab”.

In this way, taking into consideration the guiding principles of sustainability, the basic concepts and the situation in different industries will be presented, that are to make it easier for the packing developers, buyers, marketing specialists and not least the consumers to identify the key aspects of sustainable packing and thus promote the impact at the POS.

“We are delighted to be exhibiting at ProSweets Cologne again this year. With our expertise, we not only succeed in developing trends and the top theme sustainability when creating packing, but also the right strategy for more recycling-friendly packing. We are demonstrating here that it is mostly simpler than one imagines and we support all of the respective players with their individual sustainability strategies,” said Peter Désilets, executive director of PACOON GmbH.

DeTeMa will present opportunities for the interaction between sales packing and the smartphones of the shoppers under the theme “Talking Packaging”- without cumbersome bar codes or QR codes. The digitalization of packing with technologies capable of interacting that are based on digital codes have the potential to turn packing into multi-talents. The packing thus becomes capable of interacting and provides the customer with further information about the products.

One approach here is the Digimarc code, a technology developed by the American company Digimarc, which invisibly encodes the Global Trade Item Number (GTIN) and a URL on the image of the packing. It is invisible to the human eye and is attached to the entire packing – a sort of watermark that allows the GTIN to be encrypted and accelerates the checkout process. It also enables a link to social media. The real and digital world simply merge at the point of sale by pointing the camera of a smartphone on any point of the packing. The recipe, nutrients or allergy warnings can be called up together with offers, prize draws or coupons.

The combination made by ISM and ProSweets Cologne is unique around the globe and visitors will find the world’s largest offer of trademark confectionery and snacks.

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