ISM Extends its Early Bird Campaign

The international trade fair for sweets and snacks recently announced that it is extending its early bird campaign for stand reservations until May 31, 2020.

Production, logistics, sales and communications will increasingly change in the post-COVID-19 period, and connecting stakeholders, reactivating commercial relationships and establishing new business will become more important than ever before, a Koelnmesse press release states.

ISM is already working on suitable formats to overcome future challenges, and the aim is to offer all of the market participants new solutions, which present a chance for fast economic recovery and lay the foundation for the further future success of the industry.

“We are working on devising new, creative and digital solutions so that our customers continue to dispose of suitable platforms for their business and innovations in times of increased uncertainty. We believe that particularly at present it is all the more important to share best practices in how to deal with the current challenges, because we can only create industry-relevant solutions for the changing demands through mutual exchange,” explained Anne Schumacher.

Due to the current developments regarding the COVID-19 pandemic, ISM is extending the deadline of the early bird campaign by a month up until May 31 2020. This aims to lend the exhibitors above all more flexibility and more planning options.

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