MIWE Announces Global Online Exhibition

The German specialist for baking oven and refrigeration technology MIWE is inviting its customers and interested parties to an international digital trade fair. Conceived as a 24-hour live event, the trade fair will open its virtual doors on February 2, 2021 at 0:00 a.m. (UTC) and last exactly 24 hours. It will offer registered visitors an innovative format that provides the same core benefits as a conventional trade fair visit: an environment full of inspiration and, most importantly, an opportunity to get in touch, the organizers say. Registration for the English-language event and the specialist presentations is now possible and completely free of charge.

In light of the restrictions on social contact and travelling currently in force and the ensuing cancellation of most trade fairs worldwide, it is difficult for the representatives of the baking industry to stay informed on innovations, to gain access to specific information prior to making a new purchase, or to simply seek out new inspiration, says MIWE. The company is inviting visitors to the virtual trade fair which is an important step for the technology manufacturer who places a high value on offering expert advice in a face-to-face context.

Project Manager Lena Hoffmeister commented: “In terms of inspiration and information, we have opted for an exciting combination of media formats.” That means that in addition to providing in-depth information, the stands will also feature an extensive collection of photos of the products and all their variants. Just as they would do at a real trade fair, colleagues will present the individual systems in short videos produced especially for this event. Additional videos will demonstrate the technology in action, and thanks to the 3D models, visitors will be able to take a closer look at the baking ovens and refrigeration systems from every angle. “But a true trade fair experience obviously also includes direct contact, face-to-face conversations,” Hoffmeister continues. To facilitate direct dialogue, visitors will be able to use the chat feature in the lobby and at all individual stands, where a team of experts from various specialist departments and regions will provide information, answer specialized questions and address any individual needs.

A series of webinars on a variety of topics related to baking complete the program. Frequently asked questions about purchasing and using baking oven technology will be addressed, as well as production processes for certain very popular baked goods – from pretzels to baguettes.

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