südback Remains Confident, Announces Changes

südback has announced changes in this year’s hall concept, made to counter current uncertainties and meet caution concerns among companies. This year’s event will be held at Messe Stuttgart, from October 17 to 20. 

The organizers pointed out that, for many companies in the bakery industry the new coronavirus crisis means an uncertain outlook for the future. Especially after this period, trade fairs will be an ideal platform and a source of inspiration for new ideas, concepts and products, the representatives of the event added. 

“We are looking forward to the industry meeting at südback in autumn. The preparations are now in full swing. We feel confident about the future,” said Anne-Kathrin Müller, südback project manager. 

“The current situation is also very difficult for confectioners with connected cafés. The companies that set up online shops can now score highly. However, we can thrive during this crisis and südback will enable us to become acquainted with new concepts and ideas in order to ensure the business has a viable future – also digitally,” said Klaus Vollmer, head of the State Association of Guilds of Baden-Württemberg Confectioners. 

Bakers are also looking forward to autumn with optimism: “As a result of the COVID-19 crisis, the bakery trade is faced with one of the biggest challenges in its recent history and with consequences which still cannot be predicted. However, we must carry on and will also continue to do so once the crisis is over. The industry meeting point in Stuttgart this year will therefore also contain top-class innovations and information at first hand. südback 2020 is indispensable to accompany the bakery industry, exhibitors and visitors on the road back to normality,” said Martin Reinhardt, head of the State Association of Guilds of Württemberg Bakers. 

However, to counter the uncertainties this year and a certain amount of caution among companies, this year’s hall concept is changed. “In order to be able to react at all times to unscheduled changes and ensure that the trade fair can be properly implemented, we are currently reorganizing the hall concept,” said Müller. 

This year, we are intending to use Hall 5, the Oskar Lapp Hall (Hall 6), Hall 7, the Alfred Kärcher Hall (Hall 8) and the Paul Horn Hall (Hall 10). Hall 9 will not be occupied. This change means that südback is retaining the hall constellation over two trade fair center corridors. This hall configuration promotes a circulating flow of visitors on the trade fair grounds and is flexible for südback in the future, the organizers say. “By making this foresighted change in the hall assignment, Messe Stuttgart and its partners, the bakery trade and the BÄKO Head Office of Southern Germany, are acting with a sound judgment, which is appropriate and responsible in light of the difficult situation at present. This early decision offers ideal conditions for the bakery trade and its suppliers to get off to a flying start again in autumn and work on a successful future with the aid of südback 2020,” said Gunter Hahn, managing director of BÄKO-ZENTRALE eG. 

Because according to current forecasts by the Council of Economic Experts as the advisory body of the German federal government, normalization of the economic situation and a rapid upturn during summer are likely. In 2021, the economy will then grow at a rate of 3.7% thanks to strong catch-up effects.

“At present, we are assuming that in 2022 we will again be able to make use of last year’s hall constellation. With the additional Hall 9, we will again be able to react to the projected economic recovery and can then reoccupy the halls in the square shape at the west end of the trade fairgrounds,” said Andreas Wiesinger, a member of the board of management of Messe Stuttgart. 

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