CSR Sugar Launches New “Better-for-your” Sugar

CSR Sugar launched its new “better for your” Lite Reduced Calorie Sugar, which provides the same sweetness and flavor as cane sugar but with 45% fewer calories.

CSR Lite Sugar is 100% natural, CSR says, according to ausfoodnews.com.au.

It is made with caster sugar and “natural sweeteners Erythritol (cultured sugar using a natural process) and Stevia (derived from the leaves of the Stevia Rebaudiana Bertoni which contains dipertenes)”.

CSR Sugar marketing manager Melissa Clayton says Australians are becoming more conscious of what they are eating.

CSR is looking at ways to innovate to meet the growing demand for options that are better for customers.

“In Australia, the sugar we eat comes from sugar cane, which stores sucrose in its stem. In many plants, sugar is stored in the fruit, which explains why ripe fruit is usually sweet. Some exceptions are cereals which convert sugar into starch and store it in their seeds, or in their roots, like potatoes or sugar beet. Sugar cane is grown in tropical countries and most of Australia’s supply comes from Queensland,” CSR writes on its website.

To make sugar, sugar cane is crushed in a mill. The juice is clarified to remove cane fibers and other solids and is boiled to produce a thick syrup. From this syrup, raw sugar crystals are formed, which are about 99% sucrose with a brown syrupy outer layer containing water and other extracts from the sugar cane, such as starch. At the sugar refinery, the raw sugar is dissolved, filtered and crystallized to remove such impurities and produce a range of sugar products, including white table sugar. The syrup helps make such products as brown sugar, coffee sugar, golden syrup and treacle, the company explains the process.

No preservatives, artificial flavorings or coloring are added to sugar. The mineral content of raw sugar, brown sugar and syrups is slightly higher than in white sugar; however, the difference is not nutritionally significant for the quantities we eat.

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