High Fiber, High Protein GoodWheat Brand Could Expand Beyond Pasta

A collection of pastas made from proprietary GoodWheat flour, developed by Arcadia Biosciences, made it on the market in late April and an e-commerce launch of the product on Amazon is on track for early June, said Stanley E. Jacot, president and chief executive officer. The Davis-based company may extend the GoodWheat brand into other food categories.

“Our protein content is significantly higher than other pastas in the category and without additives,” Jacot said. “We do plan on changing our packaging in order to make that statement on the front panel.”

GoodWheat pastas contain proprietary GoodWheat grain as the sole ingredient to provide four times the fiber of traditional pasta and 9 grams of protein per serving, according to the company. Arcadia Biosciences also offers specialty wheat ingredients under its GoodWheat portfolio to food manufacturers and processors.