New Colorful Chocolate Bits for Muesli and Snacks

HERZA Schokolade introduces a new fruity summer product range that offers flavor and color to cereal, nut and fruit snacks, as well as ice cream.

HERZA product developer Bodil Reimers says: “In addition to the classic flavors like vanilla, chocolate, and strawberry, demand is rising for more unique products and more variety. It’s not just the flavor that counts – it’s also the look. Colorful highlights without artificial additives are what customers want.”

In accordance with consumers’ rising expectations in terms of healthy enjoyment, HERZA uses natural ingredients for its new fruity bits. They are based on cocoa butter, whole milk powder and sugar mass, similar to white chocolate. The colors come from concentrates of fruits and plants, for example, safflower, black currant, sweet potato, cherry, and spirulina. The flavors come from natural flavorings, essential oils and fruit powders of lime, orange, lemon, and strawberry.

The result is colorful bits, pieces, and squares in unusual flavors. The yellow “lemon curd” bits and light green, chopped “lime cheesecake” pieces have a tart note that is perfect for ice cream. The orange chopped pieces in “waffle crunch” and “orange oil” varieties are a perfect fit with summery fruit and nut snack mixes, or with muesli. The big, even squares in pink with “strawberry cream” flavor are especially good in muesli and other cereal mixes.

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