Puratos Canada has launched a new product line of ready-to-use fruit fillings, named Topfil, which included an investment in renovating their Mississauga-based plant (Canada) to significantly increase production of the new range.
With years in the making, the new Puratos Topfil fruit filling range is completely backed by Canadian-based consumer research and created by the in-house patisserie experts.
According to the company, Topfil is not just an ingredient solution for professionals, but an innovative product that will allow bakeries to create natural fruit-filled items for their shelves. Topfil is formulated to have a more wholesome texture, better bake and freeze/thaw stability and, most notably, to be free-from high fructose corn syrup, hydrogenated oils, artificial flavors and colors. It also preserves fruit integrity, texture, and flavor that professionals and consumers both know and love.
“We wanted Topfil to bridge the gap between what is available on the market today and what is needed at the bakery and patisserie level. Consumers today want the perfect balance of healthiness, naturalness and taste, so our team took that knowledge and ran with it,” said Andrea Rosati, product manager for Puratos Canada, in an announcement.
In order to achieve this product range, Puratos had a dedicated R&D team to work on developing the new Topfil line. The company explains that each Topfil fruit filling is based on understanding the harvest seasons, as well selecting the fruit varieties for each flavor profile in order to get the best quality and texture. The processing that Puratos has developed ensures that the fruit used in Topfil retains its integrity and flavors, resulting in more natural fruit, a higher fruit percentage and a clean (er) label in comparison to other fillings currently on the market, says Puratos.
“The Puratos clean(er) label is a term we use as we believe that a clean label is an ongoing process. Clean label is a moving target as it changes with public opinion and we want to hit that moving target every time. Our R&D team is on-site and consistently working to improve our products in order for our customers to meet the criteria of their consumers,” said Edouard Pot, general manager of Puratos Canada.
The Puratos clean(er) label allows for no artificial flavors, no artificial colors (NAFNAC), no high-fructose corn syrup, non-hydrogenated fats and trans fat.