Dawn Foods Debuts New Global Bakery Trends at IBIE

Global bakery manufacturer and ingredients distributor Dawn Foods unveiled its new Global Bakery Trends Report at IBIE.

The report follows the most significant changes in consumer behavior, including fielding a global study to create first-of-its-kind proprietary research. More than 3,000 consumers were interviewed and hundreds of bakeries, grocery stores and food service establishments visited globally to observe how these trends come to life. 

Dawn’s 2023 Global Trends include:

  1. Technology Transformation: Technology has forever changed the consumer eating experience, transforming how we choose, receive and consume food – whether it be via touch screen ordering or sharing food experiences virtually. This trend will only accelerate in the years to come – 57% of global consumers plan to order more food online in 2023 than they have previously. 
  2. Experience Exploration: Consumers seek foods that not only enhance their nostalgic memories but incorporate fresh and new flavor experiences from other cultures. For example, while 56% of global consumers have tried American baked goods – like chocolate chip cookies and apple pie – 30% of consumers actively plan to try traditional African baked goods.
  3. Daily Delights: Tied to the growing importance of mental wellness, consumers are finding ways to bring moments of joy into their daily routine with smaller-sized, high-quality sweet treats. This trend will continue in the years to come – 77% of global consumers will continue eating sweet baked goods regularly moving forward. 
  4. Mindfulness Matters: Acutely aware of how their choices affect their personal health, their community and their planet, consumers are looking for authenticity and want to make a positive impact on the world. When it comes to the environment, 71% of global consumers are willing to pay a premium for sweet baked goods that are made sustainably.

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